It is no secret that mortgage lead generation is a major component of any business strategy because it helps mortgage professionals connect with potential clients who want to buy homes or get loans. By finding more clients, they can expand their business and assist more people with their mortgage leads. But finding consistent sources may be quite challenging. The key is not a single source but opening multiple channels to drive leads into the sales funnel. Use the list below to consider building your strategy to acquire more leads. Don’t forget to track every lead to periodically analyze what is working and what is not and then make the necessary adjustments.
-
Partnerships with Builders and Developers
Collaborate with local builders and developers who can refer clients in need of financing. Consider being the alternate lender to in-house companies who cannot provide financing.
-
Real Estate Investors
Private real estate investors are always in need of solid mortgage partners who can provide a financing alternative, especially in low-rate environments. You can also be the preferred LO for any tenant who decides to purchase a home.
-
Online Mortgage Marketplaces
List your services on online platforms where clients compare loan offers from different lenders.
-
Community Involvement
Get involved in community events and sponsor local activities to increase visibility and reputation.
-
Offer Free Resources
Create guides and resources to help potential clients.
-
Ask for Reviews and Testimonials
Collect positive reviews and testimonials to enhance credibility and attract new clients. Even if your participation did not result in a closing, your involvement is still a win. Consider collecting a testimonial even in that case.
-
Targeted Direct Mail
Send focused direct mail campaigns to specific neighborhoods or demographics.
-
Participate in Homebuyer Education Programs
Contribute to homebuyer education programs and workshops as an expert.
-
Lead Gen Tech Programs
Consider subscription programs that deliver the client to you first. This could be a goldmine for referring leads to Referral Partners. Latreia Coaching has several partnerships to enhance this channel. Inquire as to special discounts for current clients.
To implement these strategies and more, let’s have a discussion to build a plan that works for you. Reach out to us today.